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  • Writer's pictureJulian Molteno

Gamble the price of a stamp


Anyone who ever read a comic will recognise this wonderful ad!! 

CHARLES ATLAS’S DYNAMIC TENSION!!!

One of the best loved and longest running ads of all time. From the early 20’s to the late 70’s this story captured the heart of every skinny boy who longed to be big and strong, win the fair lady, and be Hero of the Beach!! 


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